I've already noted that, in the heat of a campaign, when everyone is trying to do a whole bunch of things at once, there is room for error. Using an out leaflet which, whilst it has a nice picture of you on it, doesn't actually say who you are, is the sort of thing that can go wrong, which is why proof-reading is so important.
It was that moment when one of my work colleagues noted the typo in our leaflet when your heart sinks slightly, and you wonder who else noticed. Apparently, if they did, they've been kind enough not to say anything.
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| There but for the grace of God... take a close look at the contact details... |
My Conservative opponent, however, has not been quite so fortunate...
My guess is that the leaflet is a recycled one, in that it is based on one used previously with some personalized content dropped in. I also don't know how much campaign experience Jemma has, or how actively engaged in the leaflet design she is. In that sense, I'm lucky. As a Liberal Democrat, I don't have access to paid staff to help run my campaign, and I've had to learn all sorts of new things in order to make sure that things happen - leaflet design, database management, for example - and whilst I have help, it is best to be as self-sufficient as possible in the medium and long term.
Let's just say though that my proof-reading has become a bit more rigorous as polling day approaches...
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