The one that really caught my attention is 2011 Census: Councillor Handbook, which "explains what the census is all about, why it matters and how you can help us spread the word in your council and community". There are, naturally some headline messages so, as a service to those of you who are councillors, here they are;
- The census matters to everyone who lives in your area. Census population estimates inform the allocation of resources to policy making and service planning at national and local level
- Census information is strictly confidential: personal information is protected by law
- The Office for National Statistics (ONS) needs the help and support of local councils, using their grassroots knowledge and experience to promote the census to their communities. Local activities to be carried out by census field staff and your council staff will be recorded in a census local partnership plan
- ONS runs the census in England and Wales. Our population estimates are built on quality data and produced to the highest international standards
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